Digital Marketing Specialist Job at BMW of the Main Line, Bala Cynwyd, PA

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  • BMW of the Main Line
  • Bala Cynwyd, PA

Job Description

BMW & MINI of the Main Line are premier automotive dealerships proudly serving Pennsylvania’s Main Line. We’re looking for a Marketing Manager to lead our online marketing strategy, manage our traditional and digital campaigns, as well as represent two of the most iconic luxury brands in the world. This is a great opportunity for a motivated and experienced marketer to bring ideas to life in a fast-paced, professional environment. What You’ll Do

  • Develop and manage email marketing campaigns using Mailchimp
  • Run and optimize paid digital ad campaigns (Google Ads, Facebook, Instagram)
  • Plan, execute, and report on social media content and engagement
  • Ensure websites are fully compliant with BMW and MINI brand standards
  • Plan and manage in-store and offsite events (e.g. launch events, customer appreciation)
  • Oversee direct mail campaigns for service and sales offers
  • Manage third-party vendor relationships including:
  • Autotrader, Cars.com, Carfax, CarGurus, and other lead providers
  • Monitor and analyze traffic and performance using Google Analytics 4 (GA4)
  • Monitor campaign performance and create monthly reports and recommendations
  • Collaborate directly with department leaders to support dealership initiatives and drive measurable results
What We’re Looking For
  • Minimum 2 years of experience in digital marketing
  • Proficient with Mailchimp, Google Ads, and major social media platforms
  • Experience managing marketing vendors and third-party platforms
  • Comfortable with CRM tools like VinSolutions or Elead
  • Organized and detail-oriented, with strong communication skills
  • Event planning experience is a plus
  • Basic design ability using Canva or Photoshop
  • Automotive or luxury retail experience strongly preferred
What We Offer
  • 40-hour work week (Monday–Friday), Saturdays as needed.
  • Paid time off and vacation
  • Excellent medical and dental coverage with generous company participation
  • 401(k) with company match
  • Company-paid disability and life insurance
  • Paid training and professional development
  • Long-term career growth – we promote from within
  • Job security and a supportive team environment
  • A chance to represent two world-class brands in a premium market
Apply Now If you're ready to bring your marketing expertise to a top-tier dealership and work with respected luxury brands, apply now to join BMW & MINI of the Main Line.

Job Tags

Full time, Saturday, Monday to Friday,

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