Job Description

The University of South Carolina Press, located in Columbia at the state’s flagship university, seeks a full-time Marketing, Sales, and Publicity Director to oversee all aspects of marketing, sales, and publicity. The Marketing, Sales, and Publicity Director is a key member of the leadership team of USC Press, responsible for marketing, sales, and publicity initiatives in support of approximately 35 new print and digital books each year, as well as a backlist of more than 1,200 titles. The Marketing, Sales, and Publicity Director will set annual budgets, forecast sales, oversee department staff, and liaise with the Press’s partners in distribution and sales. The successful candidate will demonstrate leadership and collegiality, and a track record of creativity, growth, collaboration, and innovation.

We encourage applicants to read our vision, mission, and values statements .

Primary responsibilities include: 

• Create, execute, and oversee all marketing, sales, and publicity strategies to distribute and promote scholarly and trade titles to wholesalers, retailers, and direct to consumers.
• Drive sales growth by ensuring strong market presence and adopting data-driven sales strategies.
• Work closely with bookstores and other key retail accounts in South Carolina. Manage house accounts and work closely with Southeastern Book Travelers, our contracted regional sales representatives, to reach sales accounts across the South.
• Develop and oversee publicity plans for all trade titles and/or guide the work of freelance publicists.
• Partner with authors to communicate marketing and publicity strategies.
• Forecast book sales and evaluate sales performance.
• Manage annual marketing, sales, and publicity budgets.
• Act as principal contact for and manage relationships with vendors, distributors, and other partners.
• Manage and oversee inventory and call reprints.
• Manage and inspire department staff, including performance evaluations and feedback, recruitment, and development of talents and skills.
• Collaborate with USC Press Director and other department heads to envision, collaboratively develop, and execute strategic plans and process improvements.
• Serve on the Press’s Acquisitions Committee, contribute to cover design planning, and support the development of book projects.

Required qualifications: 

• Bachelor’s degree in a job-related field.
• Five or more years of job-related experience, which may be substituted by an equivalent combination of job-related certification, training, education, and/or experience. 

Preferred qualifications:

• Five or more years of relevant and progressively developing marketing, sales, and publicity experience in publishing, scholarly communication, higher education, or related fields.
• Demonstrated ability to work collaboratively with colleagues in all departments, including acquisitions, editorial/design/production, and finance.
• Experience in planning and managing a departmental budget.
• Excellent verbal and written communication skills.
• Excellent leadership and team-building skills.
• Strong knowledge of Microsoft Office suite, commercial website organization, social media platforms, and FileMaker Pro or comparable database software.

Equal opportunity statement: 

The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, or local law or regulations.

A background check is required after a conditional job offer is made. 

University benefits: 

For information on benefits for university employees see here. 

• Health, Life, and Flexible Spending Accounts: The university offers comprehensive medical, prescription, behavioral health, dental, vision, long-term care, and life insurance benefits.
• Retirement: The university offers generous retirement plans, including the South Carolina State Optional Retirement Program and a Supplemental Retirement Benefits Plan (with many providers).
• Paid Leave: New full-time employees accrue 15 days of annual leave per year which increases after 10 years of service. Additionally, full-time employees accrue 15 days of sick leave and receive 13 paid holidays per year.
• Tuition and Professional Development: The university offers excellent tuition benefits and professional development opportunities; over the years many Press employees have taken courses and earned master’s degrees, with the Press offering flexibility to accommodate learning schedules.
• Wellness and Work-Life Resources: The university is committed to supporting faculty and staff as they balance competing demands of work and personal life. Wellness opportunities include workshops, lectures, and in-person and online programs.

Application requirements: 

A cover letter and résumé are required to be considered for this position.

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